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Case Study: Small Non-Profit E-Communication

Marketing Communication: Updating Communication Channels to Association Members

newsletters and Web communication

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Clients

Two small non-profit associations, each producing a newsletter that included meeting minutes, announcements, and local news.

Challenge

Two small non-profit associations wanted to update how they communicated with their members. A newsletter met the organizations’ basic needs, but the Internet offered new ways to reach out to other groups. The associations’ boards often received requests for information in the newsletter from members, associate members, and the local community.

Solution

Teamplete provided a multi-faceted communications presence that saved the associations time and money.

Newsletters: Teamplete updated the newsletter template with a classic layout and consistent content. The PDF file was printed and mailed to association members, and it was uploaded to a website for anyone to download. Teamplete also created an e-book from the PDF that allowed online viewing without requiring the reader to download the document.

Domain, Website, and Email: Teamplete set up an Internet domain for one of the associations. The domain could be used for a website that provided news, announcements, and commonly requested documents. Teamplete also set up email addresses on the domain for the association board members that forwarded messages to their personal or work email accounts.

Social Media: Teamplete set up social network groups that allowed association members to informally share news, announcements, and comments.

Results

  • Updating the newsletter templates reduced the preparation time for each issue, and the printer could just print, fold, and mail the document. Teamplete used a page layout software application to easily convert the newsletter file to a PDF.
  • Preparing consistent content made it easier for the associations to plan their editorial calendars for an entire year.
  • The Internet-based communications helped the associations provide a timely, convenient, and cost-effective alternative to traditional printed newsletters. Many members of one association requested the online newsletter instead of the printed version, saving that association printing and mailing costs.
  • The association domain and email addresses helped maintain privacy for the association board members and consistency for anyone sending email to those addresses.
  • The social media sites provide members with a forum to provide breaking news and comments outside of official association correspondence.